Job Stability Is The New Black4
Tiffani Murray, manager of technology within talent acquisition at a large company in Atlanta, created a brand outside the office by networking among 1,000 contacts on Facebook, LinkedIn and Twitter, and freelance writing on the side. A few years ago, Murray was surrounded by a reduction in force. Luckily, she didn't lose her job, but it served as a multi strand pearl necklace reality check.
"It let me know how I defined myself had to be deeper than who I worked for," she says. "It was less about who provided your paycheck and more about how I could make sure that my personal brand was always worth a paycheck. No matter what goes down in corporate America, I will find a way to make ends meet. Job stability has been redefined, and if you are stuck in the pearl jewelry wholesale old meaning of that term, you'll be left behind."
Bohorad and Murray's job security strategies are particularly wise, as Tory Johnson, CEO of Women for Hire and author of Fired to Hired, explains: "This economy is a wake-up call to women to work on their personal brands--building their profiles internally and externally, even if they have no intention of leaving."
Whether you become comfortable using social media, joining the board of your industry's top association, speaking on panels or all of the above, it's all good. She adds, "There are so many things you can do to enhance your career profile--and at the inflatable water games end of the day, that's one of the best strategies for career stability."
"It let me know how I defined myself had to be deeper than who I worked for," she says. "It was less about who provided your paycheck and more about how I could make sure that my personal brand was always worth a paycheck. No matter what goes down in corporate America, I will find a way to make ends meet. Job stability has been redefined, and if you are stuck in the pearl jewelry wholesale old meaning of that term, you'll be left behind."
Bohorad and Murray's job security strategies are particularly wise, as Tory Johnson, CEO of Women for Hire and author of Fired to Hired, explains: "This economy is a wake-up call to women to work on their personal brands--building their profiles internally and externally, even if they have no intention of leaving."
Whether you become comfortable using social media, joining the board of your industry's top association, speaking on panels or all of the above, it's all good. She adds, "There are so many things you can do to enhance your career profile--and at the inflatable water games end of the day, that's one of the best strategies for career stability."

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